BLOG MOVES TO NEW WEBSITE FOR BUSINESS EXCELLENCE

FOR ALL NEW POSTS AND INFORMATION
PLEASE GO TO OUR NEW WEBSITE.

We thank you for supporting the blog but time to move on and we will make our new website interesting and informative for all.

PLEASE GO TO NEW ADDRESS www.goldcoasttweednetworking.com

HAPPY NEW YEAR TO ALL

Happy New Year to all.

FIRST BUSINESS BREAKFAST FOR 2008 IN TWO WEEKS**

Jennifer Jeffries the Internationally famous Health Guru will be our first speaker of 2008 at Tweed Heads Bowls Club on Wednesday 16th January at 7am.For a top speaker and health imformation don't miss this powerful breakfast.

Jennifer tours the world and also writes for well known Health Brand "Blackmores."

Check out her website- just google in "Jennifer Jeffries" and read all her information.

We are very fortunate to have Jennifer's attendance as she is in high demand overseas. Her trips show travel through Asia, Usa and many countries. Our health is paramount to running a successful business and we usually have Jennifer start our year with her fabulous "Health Tips."

NEW WEBSITE ON DRAWING BOARD

Bob from Pride Casual Outdoor Furniture is setting up our brand new website which highlights all our valuable Sponsors-Preferred traders.

More information on the new website will be published in the next two weeks offering even more opportunities for Sponsorship in 2008.

Enquire now if you are not a sponsor-great way to "Promote your Business"

Hope to see a full house for January 16th Breakfast.

More news next week.

cheers

John Hurd

SEASONS GREETINGS

AYERS ROCK- ULURU
(click to enlarge) Dec. 2007

Photo taken last week at the incredible monolith ULURU or AYERS ROCK. The temperture was 47 on the 6th December and 49 or close to 125 c. in the old scale. If you have not visited this magnificent attraction in Central Australia NT then seriously consider doing so but suggest winter a much better time.

Just to walk around the base is a thrill. It is about 9 kilometres around the base.

BUSINESS EXCELLENCE EVENTS.

We are in recess until January 16th 2008 when once again we are privileged to have Health Guru- JENNIFER JEFFRIES.

There should be details on Jennifer in an earlier entry- please scroll through. Jennifer travels internationally and is in high demand for her expertise in naturopathy and aromatherapy.

Do not miss this essential Business Breakfast as her ideas re health will set the scene for a healthier YOU to be dynamic in 2008 !!

SEASONS GREETINGS.

We wish all our valuable Sponsors, Supporters and Speakers a very happy and safe Christmas and a prosperous New Year and hope to see everyone at the January business breakfast on Wednesday 16th January.

All the very best

From

John and Joan Hurd

BUSINESS EXCELLENCE

"Promoting YOUR Business"

Innovative Thinking - Improve your Business Creativity and Productivity with Maggie Dent - Guest presenter November 21st

Maggie will be our guest presenter at the Business Excellence Breakfast on November 21^st at 7am Daylight Saving Time which means 6am if you reside in Queensland.

Early bookings appreciated to john@businessexcellence.net.au

Brief biography for Maggie Dent

Maggie Dent is an author, a parenting and resilience specialist and inspirational presenter. She has a wide background of experience including ABC radio, palliative care, education that she brings to her work. She is currently running seminars nationally and internationally that increase awareness in the importance of building personal and professional resilience.

Maggie is a gifted, passionate communicator who inspires people of all ages and backgrounds. to take a positive step forward in their lives in order to maximise human potential. She is the author of several books, and more info can be obtained form her website at www.maggiedent.com

Maggie has that unique ability to see outside the square and to tap into creative insights that accelerate learning and business direction. She will guide you through her perception of current global trends that will give you fresh eyes to view your business and any new project or challenge sitting on your plate right now!

Daylight Savings

Daylight savings commences Sunday 28th October. Please make sure you register your opinion of Daylight Savings on our brief poll on the sidebar to the right.

john@businessexcellence.net.au me which means 6am if you reside in Queensland.1st

Ric Willmot, contributing author

Ric Willmot was our speaker at our most recent breakfast; he is our guest writer for the Business Excellence Blog.

The Human Condition: Communicating or just making noise?

My wife and I recently shared dinner with two wonderful friends at a newly found restaurant. Four hours of great friends, elegant food, fine wine and stimulating conversation. As we bid our friends farewell, my wife declared that she can always tell when I am interested in people, because I "listen to them." Apparently, I am less than discreet in my dismissiveness for those who cannot retain my intellectual attention.

What made this evening even more interesting for my wife was the dynamic of the relationship I share with Paul. We have a large range of topical issues about which we are diametrically opposed: politics, unionism, music, amongst others. And yet we conversed, debated and shared viewpoints that never led us to argue.

I always learn something by conversing with Paul. Either from him, because of him, or in justifying my position to him. If you want to increase your intellectual firepower; mix and associate with people who think differently to you, who are smarter than you, and who will challenge your beliefs and opinions. State your case, be controversial in your discussions, and then stand your ground, defending your position, with insightful remarks, not all-encompassing generalisations or favourite paradigms.

Apply reason, not ego. If someone says something to which you are opposed, don't immediately argue. Instead ask: "Why do you feel that way?" In understanding motive, you will have an advantage in rebutting the position. Never try to change the symptom, change the cause.

In the Sydney Qantas Club recently, a woman strikes up a conversation with those seated near her. In a stentorian voice, she manages to work into the conversation that her husband is a barrister; she is an executive with a telecommunications firm; her last vacation was in Geneva and her next is in Spain; her son is gifted and turned down attending a "Mensa school" in London; and assorted other titbits that established her in the Pantheon of Perfection.

Her behaviour also established her in the Pantheon of Pretension.

Some people speak to converse. But a few speak to be heard. She was of the latter species, her voice ringing through the club lounge, including when her phone rang and she conducted a bizarre conversation with her son, "angel dear." (By the way, I'm a member of Mensa - in disrepute, as you may suspect - and there is no such thing as a "Mensa school" in London or any place else. If there were, you would recognise it by the fact that the doors opened backwards.)

"Ego broadcasting," is the phenomenon of talking to advertise how good you are rather than truly attempting to engage in conversation and, is conducted by people who are vastly insecure. They aren't content in their own good fortune and circumstances unless you know how content they are. They are not successful in business unless you know how successful they are. They don't sing well unless you hear them sing.

In other words, they are basically incomplete without an appreciative audience. And they assume, indeed, the audience will be appreciative. How could it not be in the face of such perfection, talent, and accomplishment?

Ric Willmot, known as “The Consultant’s Consultant,” is dedicated to maximising profitability of businesses. You can subscribe to his free monthly e-zine, The Executive Wisdom Times at www.executivewisdom.com. Ric Willmot is also the Founder of the Society for Executive Wisdom www.executivewisdomsociety.com.

DAYLIGHT SAVINGS ON LINE POLL S.E.QLD.

DAYLIGHT SAVINGS TIME BORDER PROBLEMS.

Soon Northern NSW- Tweed Heads and South East Queensland - Southern Gold Coast will face the complex problems of DST.

We cannot sit back and allow Queensland to cause enormous problems to businesses on both sides of the border in particular but also to the rest of Australia eg the Airlines.

We have organised an on line e-poll which can be reached on the right side of this blog- just scroll down until you see " Would you like SE Queensland to have DST etc.

The e-poll will only take less than a minute and is completely confidential. The results will be forwarded to the Qld. Premier, Members of Parliament on both sides of the border and local media.

PLEASE TAKE THE TIME AND ENCOURAGE YOUR BUSINESS CONTACTS TO DO THE SAME!!

------------------------------

Reminder re : "Money Matters Course" at South Tweed Bowls Club-commencing 18th October.

A substantial discount is available to Business Excellence Sponsors and Supporters by contacting John at john@businessexcellence.net.au . This investment course is excellent and I recommend it most highly having recently completed the course with Garry & Kieran- two top advisors.

For more info please email me at my address above.

------------------------------

REMINDER***

See you at the Ric Wilmot Business Excellence breakfast- Tweed Heads Bowls Club Wednesday 17th October.

More news on the on line e-poll next newsletter.

Have a great week and enjoy the beautiful weather.

John Hurd

International Business Management expert to visit Tweed

Pictured RIC WILMOT- Professional Conference Speaker and Management Consultant to Australian and overseas leading companies.

Ric starting his working life studying Economics but finished as an Accountant. He has played/coached Rugby for over 30 years but still found time to study and qualify in Financial Planning, Organisational Development, NLP and Myer Briggs.

His unique but confronting style of purposely "provoking" his audience has seen his popularity rise in USA, Dubai, London, New Zealand and all states of Australia.

Ric believes that any and every person can succeed by thinking differently and using wisdom.

A visit to his web site will give further reason for your attendance at Tweed Heads Bowls Club on Wednesday 17th October 2007. His web address is http://www.executivewisdom.com/

This breakfast will be a sell out so early bookings are a must to- john@businessexcellence.net.au

For a very reasonable $25-00 you will hear from Ric Wilmot- brilliant ideas to improve your business- not wthstanding most companies pay many thousands for the privilege!!

CONGRATULATIONS TO TWEED BOWLS CLUB ON MULTI- MILLIONS RE-VAMP.

Tweed Bowls has just undergone a fabulous new fit out giving members and visitors a great experience. They have a magnificent new multi-purpose conference room seating about 250 with all the latest electronic equipment that is available for hire.

Famous for their food the new bistro and other restaurants offer superb cuisine at a very affordable price!! Being now SMOKE FREE there is now no excuse not to drop in after work for a "cold one".

GOLD SPONSORSHIPS STILL AVAILABLE IN CERTAIN CATEGORIES.

Due to staff moves and various business changes there are now vacancies in the following categories:

Hairdresser
Graphic designer
Health and Skin care
Insurance Agent
Photographer
Bank
Restaurant/coffee shop
Sign Writers
Trades eg. Electricians, Plumbers etc

Business Excellence offers tremendous opportunities for very reasonable cost and fees are fully tax- deductible. Contact John today for a confidential discussion on the many benefits of joining the longest running business breakfast/marketing and promotional organisation in Tweed/Gold Coast- (est. 1993)

Thanks for taking the time to visit the blog and read the information.

John Hurd

0418 269 136 john@businessexcellence.net.au

BIRTHDAY CELEBRATIONS FOR BUSINESS EXCELLENCE

Photo Robyn Henderson- speaking September 19th 2007 at Tweed Heads Bowls Club

Business Excellence celebrated 14 years of operation at the August breakfast.

A great morning( 15th August) was had by all at the special birthday breakfast with Investment Guru Garry Macdonald speaking his words of financial wisdom.

PRIZES
A special thanks to the Sponsors who donated fabulous prizes for the morning:

Telstra Shop- Bluetooth equipment
Employment Plus (Salvation Army)- BBQ set and Coffee Mug
Boyds Bay Garden World- Pot Plant
Summerland Credit Union- variety of gifts
Madura Tea Prizes + samples for every one in attendance
Garry Macdonald- discount off next "Money Matters Seminar"
Monarch Prestige Clean- carpet spot cleaning set
Auto Leaders- a full car service-inc. parts

NEXT BUSINESS EXCELLENCE BREAKFAST 19th September 2007 with Networking Guru, Author and Publisher- Robyn Henderson. Bookings to john@businessexcellence.net.au

More news next week
cheers

JOHN

14th birthday for BUSINESS EXCELLENCE

Photo- Garry Macdonald our 14th Birthday Celebration- Key Note Presenter

Garry Macdonald is a multi-talented financial and investment guru. A very successful property and share trader, he knows the "pitfalls" in investment. Head of the Kingscliff TAFE School of Business. His talk in one not to be missed!!

FOR THE FLYER EMAIL AS BELOW " john@" etc.

The business breakfast celebrating Business Excellence 14 years of running the BEST business breakfasts in Australia will be held at Tweed Heads Bowls Club on Wednesday the 15th August.

Bookings can be made to john@businessexcellence.net.au

APPRECIATION CERTIFICATES TO BE PRESENTED TO GOLD SPONSORS 15TH AUGUST

All our fabulous Sponsors will be presented with "Appreciation Certificates" to celebrate our 14 years of conducting business breakfasts at this special breakfast event.

GOLD SPONSOR PROFILES - CONTINUED

McKERN AND ASSOCIATES -- Chartered Accountants.

Damien McKern and his team have two offices- one at Burleigh Heads and Tweed Heads. They have just moved their Tweed office to new premises at:

Suite 1, Tweed Office Park, Corporation Circuit- Tweed Heads South.

Their phone is 07- 55 935855 and their web address is www.mckernassoc.com

SULLIVAN REES--CHARTERED ACCOUNTANTS- COOLANGATTA

Our other accounting firm is SULLIVANREES conducted by Michael Lucas and James Sullivan and team.

Situated in Griffith Street,Coolangatta upstairs Ist Floor of Karingal Arcade ( next door to Surekil Pest Control)- they offer a full range of accounting services.

their phone is 07 55 36 2111 or their web address www.sullivanrees.com.au

COLOUR COPY SHOP- TWEED HEADS SOUTH

The Colour Copy Shop is conducted by Lou and Robyn Armstrong. Their sevices are many:

photocopying both b/w and colour, builders plans, laminating, designing, business card production- in fact you name it they do it!!

Situated just up the road from TURSA their phone is 07 55 23 2008 or check them out on

www.NotJustACopyShop.com

More marketing and business tips next week.

REMEMBER TO BOOK EARLY FOR THE 15TH AUGUST BUSINESS BREAKFAST

BOB ANSETT FEATURED IN "WEEKEND AUSTRALIAN MAGAZINE"

There was a great feature article in the July 21st "Weekend Australian" Magazine on our friend Bob Ansett.

This article is well written about his family history. Any one interested in reading the article can contact me for a "loan" of the mag.

Bob is without doubt our most popular Business Excellence speaker and attracts hundreds each time he speaks.

I am happy to represent Bob for any speaking engagements on the Gold Coast or Tweed and will organise this by contacting me on john@businessexcellence.net.au or by mobile to 0418 269 136.

CELEBRATIONS ARE BEING ORGANISED FOR OUR 14TH BIRTHDAY- 15TH AUGUST AT TWEED HEADS BOWLS CLUB.

Appreciation Certificates are being presented to our Gold Sponsors at this special breakfast and we are looking forward to hearing from investment guru GARRY MACDONALD. His ideas are brilliant and this brekkie is a must!!

Fundraiser

NB!!!! Bob Caldwell of Pride Furniture is helping his church raise some funds with the sale of some children's bags at the breakfast on the 15th August. The proceeds are going to building an orphanage in Zambia. More details are available from Bob's blog.

Bring a few dollars with you to support this worthy cause.

PRIZES!!

To celebrate our 14th Birthday we will be having some great prizes on the business card draw - see you there.

cheers

JOHN

More news from BUSINESS EXCELLENCE

Thought we would start this newsletter with a pic of Greenmount Beach-Coolangatta taken from the path around the headland. This walk is highly recommended as a "de-stressor" for all of us in daily business. Take the walk from Tweed- C'gatta Surf club around to Snapper Rocks then up the the ramp to Point Danger Lookout then walk back around Rainbow Bay.
We have seen a fair bit of the world but this walk still stands out as magnificent. Please feel free to comment if you can suggest any other local "walks".

EMAIL NOW BACK ON!!

Last weeks problems with email are now resolved so feel free to email now without any drama.
Funny how one gets so stressed when our current technology fails. Funny how we leave home without our mobile and also get greatly stressed. We should take time to use the humble telephone to keep on touch without clients from time to time!!

GOLD SPONSOR PROFILES

KYLE WARD OPTOMETRIST.
Kyle is situated just inside Tweed Mall Centro opposite the Newsagency.
His service and professional attention is supplemented by the after care (spectacle repairs etc) by NATHAN and staff. For your next eye examination or new frames contact Kyle and staff and don't forget to mention Business Excellence.

SOLOMONS FLOORING- Greenway Drive. Tweed South.
Garry and Sue have a magnificent showroom to display their wide carpet range plus other floor types such as the timber look etc. Pay them a visit when next considering any type of floor covering and mention Business Excellence.

TURSA
(Employment & Training)

Long time Gold Sponsor TURSA has offices from Coffs Harbour to Southport supplying all your employment and training needs. Their local offices situated at South Tweed are highly visible. Their friendly staff are there to assist with any staffing needs.

TO GO DIRECT TO THESE SPONSORS AND ALL THE OTHERS PLEASE CLICK ON THEIR NAMES IN GREEN OPPOSITE*

BUSINESS BREAKFAST- Wednesday 15th August with Garry Macdonald on finance and general investment opportunities.
Garry does a brilliant talk and should not be missed!!

It was very disappointing to see the vacant seats at the last breakfast on the18th July.
If you book please advise your non-attendance if unable to keep your booking as meals and seating is arranged accordingly.

Those who missed Marketing Guru- JERRY CROCKFORD- missed one of the best marketing type presentations this year!! Marketing is a fundamental part of your business. Ask any one who attended the morning-I have never seen the audience taking so many written notes for any speaker in years.
One wonders why a one night "awards night" attracts huge numbers when Business Excellence Breakfasts continually produce the very best speakers in Australia that give you tremendous inspiration and ideas to enhance your business with significantly smaller numbers attending??

14TH BIRTHDAY BUSINESS BIRTHDAY BREAKFAST- AUGUST 15TH.

We celebrate fourteen years of successful operation in August. A special thank you to our fabulous and generous Gold Sponsors who continue to support our organisation.
Joan and I hope every sponsor can attend this very special breakfast.
We look forward to more years to come providing the best speakers each and every month.
Also thank you to the regular supporters who never miss a breakfast.
We will keep going as long as the support is there.

MORE BUSINESS TIPS

* Does your business have a community involvement? Consider sponsoring a local sporting team eg. T-Shirts or caps.
* How neat is your business presentation? Do your staff have well designed uniforms if appropriate. Could you have a corporate tie design?
* Do you offer a "money back guarantee" ? Do you offer a warranty with your products?
* Lastly - How is your attitude? Are you enthusiatic and cheerful to deal with?

SPONSORS NOTE

Our major sponsor SUMMERLAND CREDIT UNION is holding a special night August 2nd at their Greenway Drive premises- in conjunction with ABL- Australian Business Limited.
Please email me if you have not received your invitation and I will send one to you. I can email the form which then needs printing and then faxing your details off. These nights are really great for networking and social contact-see you there.

All the best

John & Joan Hurd

EMAIL ADRESS CHANGE

FOR TIME BEING PLEASE USE EMAIL---business_excellence@bigpond.com as re-registration of my domain name created some problems.

SPECIAL NOTE** THERE SHOULD BE AN UNDERSCORE BETWEEN "business_ excellence Don't you just love technology!!
When the above problems are resolved our normal blog will return with good information on local business plus other items.
PS if all of the above fails-phone me 0418 269 136
cheers
JOHN HURD

JULY NEWS FROM BUSINESS EXCELLENCE

Top photo taken from 23rd floor Quay West Apartments.

John's old residence-Gloucester Street, Sydney.

VIEW OF THE ROCKS AREA IN SYDNEY JUNE 2007

A recent photo from our nostalgic tour to Sydney a couple of weeks ago to celebrate John's birthday.

John resided ( for approx.20 years) in the dark brick residences (built about 1928) at the bottom of photo. Square yellow brick building at left is the Australian Hotel built 1889!! View taken from 23rd floor Quay West Apartments in Gloucester Street Sydney. A tour of the historic rocks is a must for visitors to Sydney.

Any one visiting Sydney should use the Red Bus and the Blue Bondi Tour Buses for four hours of viewing all of the city and sorrounds-includes several beaches.

NEXT BREAKFAST-JERRY CROCKFORD.

See previous blogs. Jerry is speaking at Tweed Heads Bowls Club on Wednesday 18th July.

His expertise in marketing and writing good "copy" for adds is respected Australia wide.

Bookings go to john@businessexcellence.net.au

ENHANCE YOUR BUSINESS AND PERSONAL IMAGE

Elena Reed is conducting four special image/style workshops at Quality Resort Twin Towns on the 24th July. There is a limit of only FOUR participants for each class. This very special opportunity is one worth serious consideration. For full details email john at the above email and he will send out the comprehensive program.

FOUR HOUR INTENSIVE WEALTH BUILDING WORKSHOP KINGSCLIFF TAFE-26th July 5pm-9pm.

John recently completed the five night course run by "Invest For Your Life" team- Garry Macdonald and Keiran Smyth at the TAFE and found this course brilliant!!

They are now running a special ONE NIGHT event on the 26th July at TAFE Kingscliff.

They will cover all aspects of achieving wealth through proper real estate investment- how to pick out the "hot spots"-how to set strategies for building wealth safely and much more.

You will not get better information from two very successful investors.

For more information, costs and bookings go to http://www.invest4yourlife.com.au/ or email to

contact@invest4yourlife.com.au

*** mention this email and John's recommendation.

***SPONSOR PROFILES***

We will highlight three sponsors each newletter to remind you of their great products or services. They are all the best in their respective fields and you can deal with them with Business Excellence confidence!!

BOYDS BAY GARDEN WORLD.

Situated in Rose Street West Tweed-just off Kennedy Drive. They have hundreds and hundreds of the very best plants and garden materials in this area. Well known for their quality landscaping of various projects such as Salt- a visit to Boyds Bay is well worth the experience.

You may be lucky to speak with John Nosworthy- the proprietor- but all his staff are knowledgable and friendly. Why not check them out over the weekend.

See their web site opposite (just click on the name)

MISSION AUSTRALIA

Situated in Griffith Street opposite the Coolangatta Post Office Mission are long time Gold Sponsors. Their friendly team assist those who are are needing employment or training

Mary and the team are well respected for their work with those who are disadvantaged or going through difficult times.

Check out their web site by clicking on their name at the green list of sponsors on the right of this blog.

TWEED FITNESS LIFESTYLE CENTRE.

Tweed Fitness has been running for over 18 years with Michael and Grace at the helm.

They have all the necessary equipment and classes to keep you fit and healthy.

You will receive excellent supervision to get started on the road to fitness.

You can also get great food and organic items from the in-house cafe.

Visit their centre in Machinery Drive and check out their huge gym & facilities.

Thanks for taking the time to read this information and please contact John for any thing else you may need re purchasing goods or seeking the services of our fabulous sponsors.

John and Joan Hurd

Business Excellence- 14 years old next Month!!

Lindisfarne students benefit from Business Breakfasts

Year 11 Lindisfarne Anglican School students photographed with motivational speaker Rosie Pekar at the June 2oth Business Excellence breakfast.

Lindisfarne-Marketing Director-Myfanwy Stanfield should be congratulated on her idea to encourage students to attend the monthly Business Excellence breakfasts when Australia's best speakers present their ideas and expertise in marketing, sales, financial tips and a wide variety of topics.

There has been great interest also from the Tweed/Gold Coast business community who attend in good numbers. There is always time allowed for genuine networking and the club supplies a sumptuous hot breakfast plus cereal, fruit juice, fruit salad, tea and coffee. All this plus top speakers and presenters for a tax deductible fee of $25.00 per person!!
Check out the prices of other business breakfasts on the coast- they range from $35 to $55 per person!!! We have kept our price of $25-00 for several years thanks to the support of our fabulous Gold Sponsors- You can access information and support them in turn by clicking on their names in green at the top right of the start of the blog.

FUTURE SPEAKERS AND DATES FOR 2007:


* July 18th- Jerry Crockford- Marketing and writing advertising copy.

* August 15th- Garry Macdonald- Five Steps to Wealth-A professional educator and very experienced investor.

* September 19th- Robyn Henderson- Networking Guru- Author, Publisher and professional speaker.

* October 17th-Ric Wilmott- International management expert-

* November 21st- Brook Ramage- Health Expert- founder of GOLDEN DOOR Health resorts.

* December 5th- Christmas function- surprise speaker TBA.

Bookings are essential- email to john@businessexcellence.net.au or phone 0418 269 136
Seating is limited to allow for maximum participation and networking opportunities.

MORE NEWS:

Contact John re becoming a Gold Sponsor. The opportunities are great and all fees are fully tax-deductible. Fees are from as low as $5.00 per day- the price of a sandwich!
Categories now available are:
Signwriter
Hairdresser
Real Estate firm or salesperson
Health services
other categories on application we generally only have one business type per category*

More news next week.
PS Pride Furniture at South Tweed cnr. Amber and Industry Drives has some great end of financial year specials. The best BARGAIN is an ensemble of teak furniture valued in Sydney at $25.000 but at Pride for only $9.900- an absolute bargain. Call in for an obligation free visit. (Bob makes a brilliant plunger coffee)

all the best

John and Joan Hurd
Business Excellence- established August 1993.

Improve your marketing communications with Jerry Crockford at Tweed Heads

Jerry Crockford is the Managing Director of Crockford Carlisle Pty Ltd.

Jerry learnt the importance of making every marketing dollar count from his family’s days in retail shops and motels.

This was followed by seven years in radio broadcasting, which provided the basis for learning to write powerful, compelling advertising copy. From there, he and his wife developed a Direct Selling business which involved over 6,000 distributors. This experience enabled him to hone his face-to-face sales skills.

Jerry’s role as Marketing Manager for Queensland’s largest regional shopping centre gave him a wide range of experience in marketing. Everything from food and fashion through to complex products and services.

His company, Crockford Carlisle, now produces persuasive marketing materials for clients throughout Australia and as far away as Scotland and USA.

Seminar topic

During Jerry’s session, you will hear hard-hitting, practical ideas that will improve your marketing communications. When faced with the reality of the average person being exposed to 7,500 marketing messages per week, you need to ensure that your…
• direct mail letters,
• yellow page advertisement,
• press advertising,
• brochures,
• internet website

and any other marketing communications contain a compelling, forceful message that sets you apart from your competitors and makes your prospective clients want to ACT NOW!

Jerry’s presentations focus on practical and relevant information that have a high take-home value. During the presentation, he will give you insights and a fresh understanding about your marketing—including issues such as…

1. The persuasiveness of your message.
2. The Perceived Value of any offers you are using.
3. Things you may be saying that are subconsciously turning people off.
4. The way the headline/hook grabs the attention of your target market.
5. Any missed opportunities to make you look better than your competitors.

His session will be entertaining, interesting and relevant—with inspiration that you’ll draw on to make your business GROW!
You can see him Wednesday July 18th at Tweed Heads Bowls Club. Contact John at Business Excellence on 0418 269 136 or john@businessexcellence.net.au